Black Friday and Cyber Monday present great opportunities for ecommerce retailers as the online search volume increases. To boost your sales, you have optimally arranged your landing pages, your marketing campaigns are running and you are doing everything you can to be visible online. Yet there is often an issue that prevents optimal conversions being achieved: poor data quality. Although it may not be the first thing that comes to mind, it’s one of the most important requirements for a successful outcome.
Research from Google shows that today’s consumers are more curious, demanding and impatient than ever before. We have become used to find everything we need immediately with a quick search on our phone. This shift in purchasing behavior makes personalization a must. It is the only way to seamlessly match your offers with the needs of your target group. Therefore, you need to make sure that you know your (potential) customers and what their interests are. In other words, you need to ensure that the quality of your customer data is complete and up-to-date.
By responding to the location and characteristics of your target group, campaigns can be optimized and budgets can be used strategically. Our Address Intelligence data solutions help with this. They clean up your customer base, validate the data and fill in missing information. This way you know exactly who your customers are and you can provide them with relevant content that increases your conversion.
In addition, data quality is essential for a smooth ordering process. This way you can send parcels with peace of mind and you avoid unnecessary costs. With PostNL’s address check, a tool that guarantees the correctness of addresses in your checkout process, this can easily be achieved. A link with our data checks the address input of your customers during an online order. When an address does not exist when is it written wrong, the address check immediately provides the correct alternative.